Business models, and the strategic activity that makes them real, are constantly changing. The advantage that start-ups have is that they can pivot quickly from one strategic direction to another as new data and experience point to more productive directions. The problem is that pivoting is difficult and sometimes a bit scary. This is an area where out experience can be particularly helpful.
Every business, pre-revenue and in the first years of revenue generation, is forced to base its decisions on financial projections that start out being complete guesses based on limited information. Our goal is to help you make the forecasting process as "scientific" as possible ... and increasingly scientific over time as new data is captured and processed. Referred to as SWAG ( scientific wild-ass guessing ) ... it is an essential component of any new business or product line.
Effective operational management is the way that business strategy is executed. And, in the end, what matters is execution! We will provide detailed guidance on fundraising, human resources, regulatory, information technology, intellectual property protection, engineering and product development, sales and marketing, governance.
Technology, and its application, is the key to being competitive nd successful. It is a target rich environment with many very powerful technologies often available for application either for free or at very low cost relative to potential benefit. But which options are best ... and how do we effectively implement, monitor and develop our use of these technologies. This is an area of business management in which we specialize.